Dove Evolution Commercial

07/19/2010

2 Comments

 
Picture
Tags: gender, bodies, media, ideal beauty, image, representation, sexism, self esteem, 00 to 05 mins
Year: 2006
Length: 1:15
Access: YouTube

Summary: The caption under this clip reads, "Reginald Pike's Yael Staav takes us from model to billboard in under 60 seconds in this impressive spot from Dove." This clip is a useful illustration of the way the media manipulates images of models--especially women--with make-up, lighting, and digital technology. The clip powerfully illustrates the ability of the media to set unrealistic standards of feminine beauty.

Submitted By: Lester Andrist
Bookmark and Share
 


Comments

Kelly
05/02/2012 10:55pm

While I applaud the message in this video, I am stunned by Unilever's apparent hipocrisy in advertising. The mint klondike commercial specifically shows that wives aren't worth listening to, and if you suffer 5 seconds of their banal talking you get rewarded by ice cream and dancing women. Not what I would call a unified approach to socially reponsible messaging... Something tells me the ads for true beauty is a money grab.

Reply
Jesse
09/15/2012 4:43am

Unilever also shill the Axe brand (named Lynx in the Pacific region) of deodorants. All advertising of that brand has been blatantly sexist and perpetuates the 'beauty' ideals the dove ads attempt make more palatable. A more appropriate tag line would be, "Talk to your daughter before Unilever does."

Reply



Leave a Reply