Tags: marketing/brands, capitalism, commodification, consumption/consumerism, corporations, culture industry, subtitles/CC, 00 to 05 mins
Year: 1999
Length: 3:04
Access: No online access
Summary: Use of 2 separate scenes to create a familiar, and highly interesting dialogue about consumers and the culture industry (begin/end 4:45-5:40; 29:06-31:15). The scenes include (Edward Norton) discussion of Ikea, and his conversation with Tylder Durden (Brad Pitt) about consumption and social control. When I used it in class, I ended with Durden's quote "The things you own end up owning you," which facilitated very lively and interesting class discussion.
Submitted By: Paul Dean
Year: 1999
Length: 3:04
Access: No online access
Summary: Use of 2 separate scenes to create a familiar, and highly interesting dialogue about consumers and the culture industry (begin/end 4:45-5:40; 29:06-31:15). The scenes include (Edward Norton) discussion of Ikea, and his conversation with Tylder Durden (Brad Pitt) about consumption and social control. When I used it in class, I ended with Durden's quote "The things you own end up owning you," which facilitated very lively and interesting class discussion.
Submitted By: Paul Dean
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