Tags: capitalism, commodification, consumption/consumerism, corporations, globalization, marketing/brands, political economy, social mvmts/social change/resistance, culture industry, 21 to 60 mins
Year: 2003
Length: 40:00
Access: YouTube
Summary: This video is an interview and commentary with scholar/activist Naomi Klein based on her book No Logo. Using hundreds of media examples, No logo shows how the commercial takeover of public space, destruction of consumer choice, and replacement of real jobs with temporary work (the dynamics of corporate globalization) impact everyone, everywhere. It also draws attention to the resistance arising globally to challenge the hegemony of brands. The video begins by focusing on consumerism, and moves to globalization later in the film.
Submitted By: Paul Dean
Year: 2003
Length: 40:00
Access: YouTube
Summary: This video is an interview and commentary with scholar/activist Naomi Klein based on her book No Logo. Using hundreds of media examples, No logo shows how the commercial takeover of public space, destruction of consumer choice, and replacement of real jobs with temporary work (the dynamics of corporate globalization) impact everyone, everywhere. It also draws attention to the resistance arising globally to challenge the hegemony of brands. The video begins by focusing on consumerism, and moves to globalization later in the film.
Submitted By: Paul Dean
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