Tags: gender, gender performativity, masculinity, 00 to 05 mins
Year: 2010
Length: 0:30
Access: YouTube
Summary: A series of attractive women throw NFL jerseys at their partners and storm off as Leslie Gore sings "You Don't Own Me" in the background. Finally we see it is because women get "their own" NFL jerseys -- "NFL Apparel Fit For You." These words flash on the screen as a woman models her "Fit For You" jersey for a man, who checks her out approvingly. The commercial suggests perhaps that for women, being an NFL fan may be part of a performance for men.
Submitted By: Margaret Austin Smith
Year: 2010
Length: 0:30
Access: YouTube
Summary: A series of attractive women throw NFL jerseys at their partners and storm off as Leslie Gore sings "You Don't Own Me" in the background. Finally we see it is because women get "their own" NFL jerseys -- "NFL Apparel Fit For You." These words flash on the screen as a woman models her "Fit For You" jersey for a man, who checks her out approvingly. The commercial suggests perhaps that for women, being an NFL fan may be part of a performance for men.
Submitted By: Margaret Austin Smith
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