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Avatar Remix and Representations of the Other

11/7/2010

3 Comments

 
Picture
Encountering with the "Other" in Cameron's epic film "Avatar"
Tags:  media, race/ethnicity, colonialism, culture, othering, representation, 00 to 05 mins
Year:  2010
Length:  5:00
Access:  YouTube

Summary:  The caption below this YouTube video remix by Craig Saddlemire and Ryan Conrad describes it as highlighting "
the overplayed 
racial 
tropes 
of 
Hollywood 
cinema 
using James 
Cameron's 
multimillion‐dollar 
epic 
Avatar as 
its visual 
anchor." The clip works as a "
media
 literacy 
tool 
for 
deconstructing how whiteness and Other-ness are 
portrayed 
in 
mainstream 
films 
about humanitarian crises," and I would add, colonialism. The clip draws footage from seventeen different films, all of which tell the same narrative about a white protagonist's encounter with the "Other." It would work well as a means of beginning a class discussion on media representations and especially those which pertain to race and ethnicity. By taking footage from so many different films, the clip is able to give students a sense of how ubiquitous and deeply resonant the representations associated with this narrative are. Instructors can encourage students to consider that the story is consistently told from the white colonizer's perspective, and in each story, a "native," or person of color, plays the so-called "magical negro" role. This is a character in fiction, typically woven into the story to further the self-discovery of the white protagonist. The magical negro can be seen as a variant of the much older ideal of the "noble savage."

Submitted By:  Lester Andrist

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3 Comments
Valerie Chepp
12/10/2010 09:29:39 pm

In addition to the excellent commentary/analysis cited in the summary above, I could also see this clip working well in an ethnography class. The clip raises core issues central to the practice of the method, and can help students engage difficult ideas such as the notion of being a cultural insider vs. outsider, "going native," power relations (and inequalities) between researcher (outsider) and research subject (native insider), exoticism, and issues of intimacy/emotional attachment. This short clip is rich with material for engaging students of ethnography and instructors can encourage students to be reflexive about how their roles of researcher/outsider impacts their data collection and analysis. Notably, I think the summary offered by Lester Andrist above is also immediately germane to a discussion in an ethnography class.

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