Tags: gender, gender performativity, masculinity, 00 to 05 mins
Summary: A series of attractive women throw NFL jerseys at their partners and storm off as Leslie Gore sings "You Don't Own Me" in the background. Finally we see it is because women get their own NFL jerseys—"NFL Apparel Fit For You." These words flash on the screen as a woman models her "Fit For You" jersey for a man, who checks her out approvingly. The commercial suggests that for women, part of being an NFL fan is performing a sexualized femininity for men.
Submitted By: Margaret Austin Smith
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