 This real estate ad relates housing and education to inequality.
Tags: class, education, inequality, housing, intergenerational inequality, school funding, 00 to 05 mins
Year: 2015 Length: 0:29 Access: iSpot.tv Summary: In this commercial for Realtor.com, Elizabeth Banks explains how privilege is passed on from parents to children. In the ad she explains a feature on the Realtor.com website that shows where school boundaries are located. This gives parents looking for a house the ability to know which schools their children will attend, or as she states, it lets you “know where to live to get your kid into the best school.” She then explains how sending kids to better schools means attending better colleges, which means better jobs. In just 12 seconds, she explains how economic inequality is reproduced from generation to generation. The importance of housing in maintaining and reinforcing inequality has been explored extensively in sociology. Property taxes are a major source of funding for public schools. Those schools located in districts with higher housing values will generally have more funding for public schools. Students in higher income areas have better facilities and supplies, more access to technology, and more opportunities for extra-curricular activities. This then increases their chances of attending better colleges, and therefore increases their chances for higher occupational attainment. Rather than education leveling the playing field between poor, middle-class, and rich students, we see that education is a way that inequality gets reinforced. The commercial is appealing to parents to buy houses in the “good neighborhoods” and avoid the “bad neighborhoods.” But what does this mean for families who don’t have the financial wherewithal to move into neighborhoods with the best school districts? Their kids are more likely to attend underfunded schools, which decreases their chances of attending better colleges. So we see the children of middle-class and upper-class parents will have opportunities and privileges passed on to them that are denied those from lower socio-economic statuses. This video would pair well with this New York Times article. Submitted By: Wes Shirley
11 Comments
Kevin White
11/6/2017 07:49:39 am
It's Crazy to think in only 12 seconds finding a better school will lead to a better life if it was only that easy 2/2/2023 03:49:43 am
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This commercial for effectively explains how intergenerational inequality is reproduced through the housing market. The ad highlights how the quality of a child's education is largely determined by the zip code they live in, which is often determined by their parents' income. This creates a cycle of privilege where children from wealthy families have access to better schools and opportunities, which gives them a head start in life. If you are looking same kind of valuable information, then can also visit Myseminolerealtor.com
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