Summary: Featured in this clip is a public service announcement from the U.S.-based National Center for Missing & Exploited Children's "Don't Believe the Type Campaign." The short clip warns young people to be careful of what they post online. This clip is a good example of how women, and young white women in particular, are represented as vulnerable in popular media. One could argue that the creators of this ad have intuited how to communicate this cautionary message with maximum effectiveness by positioning a young, white women as a vulnerable body. The clip is also promoting a complimentary message about the predatory lust and desire of heterosexual men. This clip might be useful for demonstrating gendered media representations.
Submitted By: Lester Andrist