Tags: capitalism, commodification, consumption/consumerism, corporations, globalization, marketing/brands, political economy, social mvmts/social change/resistance, culture industry, 21 to 60 mins Year: 2003 Length: 40:00 Access: YouTube Summary: This video is an interview and commentary with scholar/activist Naomi Klein based on her book No Logo. Using hundreds of media examples, No logo shows how the commercial takeover of public space, destruction of consumer choice, and replacement of real jobs with temporary work (the dynamics of corporate globalization) impact everyone, everywhere. It also draws attention to the resistance arising globally to challenge the hegemony of brands. The video begins by focusing on consumerism, and moves to globalization later in the film. Submitted By: Paul Dean
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Tags: art/music, bodies, commodification, gender, inequality, intersectionality, media, race/ethnicity, sex/sexuality, social mvmts/social change/resistance, hip hop, masculinity, poetry, popular culture, sexism, 00 to 05 mins Year: 2002 Length: 3:16 Access: YouTube Summary: Spoken word artist, Sarah Jones, performs at Def Poetry Jam. Remixing Gil Scott Heron's famous piece, "The Revolution Will Not Be Televised," Jones asserts "your revolution will not happen between these thighs," drawing attention to the assertions around power and privilege that are made in hip hop lyrics at the expense of women. Jones points to what the "real" revolutionary potential of hip hop might entail. Submitted By: Valerie Chepp Tags: capitalism, commodification, consumption/consumerism, corporations, marketing/brands, theory, critical theory, culture industry, subtitles/CC, 00 to 05 mins Year: 1999 Length: 3:04 Access: No online access Summary: These 2 separate scenes from Fight Club draw on a familiar dialogue about consumers and are a great illustration of the culture industry (begin/end 4:45-5:40; 29:06-31:15). The scenes include the narrator's (Edward Norton) discussion of Ikea, and his conversation with Tylder Durden (Brad Pitt) about consumption and social control. In one scene, Norton discusses all the Ikea furniture around his apartment. He begins: “like many others, I have become a slave to the Ikea nesting instinct” as the screen pans around his apartment and overlays the space with images and text like it was straight out of an Ikea catalog. In a later scene, Norton laments the loss of all of his stuff, saying “when you buy furniture, you tell yourself ‘that’s it, that’s the last sofa I’m gonna need. Whatever else happens, I’ve got that sofa problem handled. I had it all … I was close to being complete.” Brad Pitt’s character concludes the scene stating “The things you own end up owning you,” which often facilitates very lively and interesting class discussion. Submitted By: Paul Dean |
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