Welcome to The Sociological Cinema!
This site is designed to help sociology instructors incorporate videos into their classes. Check out our blog, look through our pics page, and search our growing database of video clips. Each clip is tagged with appropriate sociological themes and organized for busy instructors. We invite you to join the discussion and comment on how you have used the videos in your classes, and to submit a clip of your own. Enjoy!
Video of the Week
The world will celebrate Earth Day this week on April 22nd. First celebrated in 1970, Earth Day is recognized in at least 192 countries. In honor of Earth Day, our video of the week is one of the most well-known children's books written about the dangers of environmental destruction.
Written by Dr. Seuss, The Lorax tells the story of a stereotypical industrialist who clear-cuts a forest of trees to produce "Thneeds" for growing consumer markets. The Lorax, who "speaks for the trees," continuously but unsuccessfully explains that the industrial activity is destroying the forest and the homes of its many animals. The industrialist, Mr. Onceler, explains he is only "meeting consumer demand" and that "if I didn't, someone else would." But eventually, the trees are gone and the landscape is destroyed, thus making Mr. Onceler's business go bankrupt. Seeing the errors he made, Mr. Onceler encourages a boy passing by to plant new Truffula trees and regrow the forest. The original cartoon based on the book offers a familiar and entertaining way to celebrate Earth Day and discuss the relationship between industrial production, consumption, and environmental problems. It illustrates many sociological concepts, including the externalization of environmental costs and the treadmill of production. Read more.