• Home
  • Videos
  • Pics
  • Blog
  • Modules
  • About Us
  @TheSocyCinema

@thesocycinema / videos

The Problem with the Inspiration Porn of Super Bowl XLIX

2/21/2015

10 Comments

 
Picture"What's your excuse...for objectifying me as your inspiration porn?" Amy Purdy poses while wearing her running blades
Tags: bodies, culture, disability, emotion/desire, inequality, knowledge, marketing/brands, media, sports, inspiration porn, super bowl, 00 to 05 mins
Year: 2015
Length: 1:15
Access: YouTube

Summary:
Every year the Super Bowl proves to be a rich site for sociological investigation, and we have analyzed many different aspects of this American spectacle, including the commercials. All media, but the commercials of the Super Bowl in particular, can be seen as cultural artifacts. Ads are saturated with resonant images and meanings, and with a little work, one can deduce information about the society that created the ads, how they see themselves and what they believe about the world. The commercials of Super Bowl XLIX featured a surprising number of people with disabilities. Among them, Reebok and Toyota showcased athletes with prosthetic legs engaged in rather punishing exercise regiments. Our video of the week is the Toyota ad, which tracks world-class snowboarder and double amputee, Amy Purdy, on the slopes, in a dance hall, and as the subject of a photo shoot. Microsoft's ad, by contrast, centered on Braylon O'Neil, a toddler learning how to walk and play T-Ball with his prosthetic legs. All of the ads were accompanied by narration that attempted to inspire and somehow leave audiences with the impression that Microsoft, Toyota, or Reebok are central players in helping humanity realize its full potential.  •  The problem is that the ads reek of what is sometimes referred to as inspiration porn. That is, to the extent that people with disabilities feature in media at all, they are typically portrayed in a very one-dimensional way; as a narrative device that has been fashioned with the sole intent of inspiring the able-bodied majority. For those who think inspiration porn isn't a big deal, consider the awkward similarities it shares with the old practice of featuring people with disabilities as freaks in circus sideshows. Toyota is using Amy Purdy to inspire the able-bodied majority, whereas P. T. Barnum used double amputees to amuse. In both cases, people with disabilities are being objectified to give the majority a big emotional experience. Find more information and resources about disability and media representation on our Pinterest board.

Submitted By: Lester Andrist

10 Comments
SPORTS6T6OTOTOP link
6/5/2023 09:45:52 pm

I LIKE THIS BLOG, BECAUSE THE ARTICLE HAS SO TRULY GREAT.

Reply
PACHI6NKO6SITE link
6/5/2023 09:46:13 pm

THIS ARTICLE HAS SO MANY INFORMATION THAT IS TRULY GREAT AND VERY HELPFUL TO US. THANK YOU!

Reply
RA6CES6ITE link
6/5/2023 09:47:06 pm

THIS BLOG HAS MANY GREAT THINGS TO KNOW AND SO MANY NICE INFORMATION.. THANKS FOR THIS!

Reply
BACA6RAS6ITE link
6/5/2023 09:48:42 pm

HAVE A GREAT DAY TO THE CREATOR OF THIS WONDERFUL ARTICLE. THANKS FOR SHARING!

Reply
Manuel Franco
7/29/2023 01:40:15 am

I just want to say Thank You to everyone who supported me through the years. My name is Manuel Franco, New Berlin, Wisconsin. My story of how I won the Powerball lottery of $768.4M is a bit of a tale. I have been playing Powerball tickets for 6 years now since I turned 18. I bought my first ticket on my 18 birthday. I was feeling very lucky that day because I had contacted Dr. Odunga Michael to help me with the winning Powerball numbers. I really had that great great feeling that I looked at the camera wanting to wink at it. I only did a tiny part of it and trusted him. He gave me the numbers after I played a couple other tickets along with it for $10. I checked my ticket after the winnings came online and saw the numbers were correct including the Power play. I screamed for about 10 minutes because it felt like a dream. I had won $768.4M. You can check my winning testimony with the lottery officials just with my name search. Thank you Dr Odunga. Well, his email is [email protected] and you can also call or Whats-app him at +2348167159012 so you guys can contact him

Reply
Ellena link
9/15/2023 05:56:17 am

For me, it's absolutely okay to play games. Playing games can be a fun and enjoyable way to relax, unwind, and even challenge yourself. However, like any other form of entertainment or hobby, moderation is key. It's important to strike a balance between playing games and fulfilling your other responsibilities and commitments in life.

Excessive gaming that interferes with your daily life, work, school, or relationships can be a cause for concern. Therefore, it's crucial to manage your gaming habits responsibly and ensure that they do not negatively impact your overall well-being. Gaming in moderation can be a healthy and enjoyable pastime.

Reply
mark hold
7/7/2024 01:50:17 pm

One faithful day as i was watching a video on you tube i saw a comment of one MR PAUL HAVERSACK testifying of this great herbal healer doctor Moses Buba,That helped him enlarge his manhood .i was shocked and happy, so i quickly visited his website and emailed him within 30 mins he got back to me and told me all i need to buy and i did so after 4 days i received his herbal medicine ,he gave me instructions on how to use it ,as i am speaking to you people now after using the cream for just two weeks my manhood size is 10 inches long and 8.0 girth ,,am so happy and grateful for his work in my life thank you so much Doctor Moses buba ,,i also learnt he has cure for LOW SPERM COUNT,PREMATURE EJACULATION,ERECTILE DYSFUNCTION,HIV/AIDS VIRUS,DIABETES 1/2,HERPES DISEASE,CANCER,and lots more
website:https://bubaherbalmiraclem.wixsite.com/website
Facebook page ;https://www.facebook.com/profile.php?id=61559577240930

Reply
Josh Datt
7/29/2024 05:12:52 pm

I’m recommending Dr Osato to everyone who has herpes simplex virus to get the cure from him. I was diagnosed with genital herpes in 2022 and i have been searching and asking questions to see if i could get something to cure the disease because i did not believe what the doctors say that no cure is found yet. I came across a comment on Youtube and the person testified how she was cured from herpes and hpv after using Dr Osato herbal medicine. I quickly contacted Dr Osato and explained my problem to him and he prepared the herbs and sent it to me through UPS and gave me instructions on how to use it and told me to go for checkup after usage which i did after two weeks of taking the herbal medicine and my result was NEGATIVE. I waited another month and retested, the result was still NEGATIVE and my doctor told me that I am completely free from herpes. Am so happy and grateful to Dr Osato for what he has done for me and i will continue to share this for people out there to know that there is a cure for herpes. You can contact Dr Osato on email and WhatsApp to get the cure from him. Email: [email protected] or WhatsApp him on +2347051705853

Reply
outlookindiasports link
8/18/2024 03:34:36 am

me tahame austada mitmeid teisi maailma veebilehti internetis, isegi kui nad ei ole meiega seotud, linkides neile. Allpool on mõned veebilehed, mida tasub tõesti kontrollida

Reply
넷플릭스 연령인증 오류 link
8/20/2024 07:45:53 am

HAVE A GREAT DAY TO THE CREATOR OF THIS WONDERFUL ARTICLE. THANKS FOR SHARING!

Reply



Leave a Reply.

    Tags

    All
    00 To 05 Mins
    06 To 10 Mins
    11 To 20 Mins
    21 To 60 Mins
    61+ Mins
    Abortion/Reproduction
    Aging/Life Course
    Art/Music
    Biology
    Bodies
    Capitalism
    Children/Youth
    Class
    Commodification
    Community
    Consumption/Consumerism
    Corporations
    Crime/Law/Deviance
    Culture
    Demography/Population
    Disability
    Discourse/Language
    Du Bois
    Durkheim
    Economic Sociology
    Education
    Emotion/Desire
    Environment
    Food/Agriculture
    Foucault
    Gender
    Globalization
    Goffman
    Government/The State
    Health/Medicine
    Historical Sociology
    Immigration/Citizenship
    Inequality
    Intersectionality
    Knowledge
    Lgbtq
    Marketing/Brands
    Marriage/Family
    Marx/Marxism
    Media
    Methodology/Statistics
    Multiculturalism
    Nationalism
    Organizations/Occupations/Work
    Political Economy
    Politics/Election/Voting
    Prejudice/Discrimination
    Psychology/Social Psychology
    Race/Ethnicity
    Religion
    Rural/Urban
    Science/Technology
    Sex/Sexuality
    Social Construction
    Social Mvmts/Social Change/Resistance
    Sports
    Subtitles/CC
    Theory
    Violence
    War/Military
    Weber

    RSS Feed

    Tweets by @TheSocyCinema

    .

    Got any videos?

    Are you finding useful videos for your classes? Do you have good videos you use in your own classes? Please consider submitting your videos here and helping us build our database!

     

    Creative Commons License
Powered by Create your own unique website with customizable templates.
  • Home
  • Videos
  • Pics
  • Blog
  • Modules
  • About Us