The charge being leveled against the Oscars is of racism; that consciously or not, members of the Academy consistently fail to appreciate and honor the work of non-white actors. The basis for the charge is that there have been enough nominations and enough awards given to detect a bias. That is, if Oscars were awarded like lottery winnings, by sheer chance alone non-white actors would take home a more proportionate share of the little statues, so there is cause to believe that somehow the creep of racial bias is contaminating the nomination process. The fact that 94 percent of voting members are white doesn’t exactly ease fears that the Academy is playing racial favorites.
My aim here is not to contribute to the growing criticism of the Academy of Motion Picture Arts and Sciences. While the concerns of a whitewashed Oscars ceremony are certainly justified, in my view this criticism risks missing the forest for the trees. The more one obsesses about whether members of the Academy are racist or whether the ceremony is a racist production, the easier it is to miss the whitewashed media environment the Oscars celebrate. In other words, the Oscars matter, but the ceremony should not be conflated with the institution, where there is a discernible preference for creating white-centered media, and the pactice of doing so is routinely defended as merely an economic calculation. There is some truth to the assertion that that Hollywood producers are simply giving people what they want, and as this clip from the PBS series America Beyond the Color Lines attests, many producers certainly believe this to be the case (skip ahead to the 17:00 mark). However, this explanation is far from complete, and I think there is cause for suspicion that the explanation shifts responsibility from the media makers to the media consumers.
In order to grab the problem at its root and expose it, it's necessary to define what is meant by whitewashing. In its simplest form, whitewashing refers to the tendency of media to be dominated by white characters, played by white actors, navigating their way through a story that will likely resonate most deeply with white audiences, based on their experiences and worldviews. There are four distinct types of whitewashing. My claim is that Hollywood is guilty of producing all of these types, and equally important is the fact that Hollywood also creates the conditions by which their continued production becomes almost inevitable.
First, whitewashing happens in films based on historical events, where white actors play the role of non-white characters. An exemplar of this first type is the classic movie, Birth of a Nation, where a number of white actors notoriously appeared in blackface. A more recent example is the film Argo, which recounts the CIA plot to rescue six Americans during the Iranian hostage crisis in 1981. In the film, Ben Affleck, a white man, plays the role of Tony Mendez, a Latino CIA officer who headed the operation. In addition to the incongruence between the real man and the actor, Tony Mendez's last name appears to be downplayed in the film.
A variation on this first type of whitewashing occurs in adaptations of written works of fiction. This happens when a fictional character from a novel is originally drawn or described as a person of color, yet in the live action adaptation, the character becomes inexplicably white. Sometimes the white actor pretends to be of a different race, as when Johnny Depp pretended to be a Native American man in The Lone Ranger. Other times the character's original racial identity is entirely abandoned and the character simply becomes white, as appears to be the case with The Last Airbender.
A third type of whitewashing can occur, even when the majority of characters in a film are played by black and brown actors. Here, the term refers to the observation that white actors secure all the major roles of a film, or they play the most well-rounded, complex characters of a film. Again, Dances of Wolves is an example of this type of film, but other examples include The Last Samurai and Dangerous Minds.
Finally, it is also possible to speak of whitewashing as a description of a genre or a particular film industry. Any given film might be dominated by white characters because some stories just happen to be told about white people. Similarly, it sometimes happens that white characters are protagonists in stories, and white actors are sometimes just the best actors for major roles. However, these films might justifiably be called whitewashed if the majority of films produced over a given span of time fit this pattern. In other words, whitewashing cannot always be discerned on a film-by-film basis. It is only after stepping back and looking at the films produced over the span of a period of time that one is able to see that a disproportionate number of films are being written from a white perspective, mostly feature white characters, or that speaking roles are disproportionately awarded to white actors.
There is an old cliche that the only color Hollywood executives see is green. Indeed, as I alluded to above, one common defense offered by those who make films is that they are simply giving the public what it wants. What is rarely discussed is that people are not simply born with fully formed preferences. The defense fails because Hollywood films are directly implicated in shaping people's racialized preferences in the first place. If it is true that the paying public truly wants white actors to dominate the silver screen, then Hollywood producers need to own up to the fact that they have played a central role in shaping that desire.