 Adidas promotes sexism in their "all in" campaign Tags: gender, inequality, marketing/brands, sports, commercial, femininity, masculinity, 00 to 05 mins
Year: 2011 Length: 2:00 Access: YouTube Summary: This Adidas commercial is from their recent "all in" advertising campaign. It is an excellent short clip for getting students to think about how binary gender, masculinity, and femininity are constructed in popular culture and sports. For example, the male athletes are depicted in more physically aggressive/extreme and high contact sports, and while female athletes are present in the video, they are vastly under-represented and their bodies are almost always sexualized (e.g. in cheerleading or dancing). Possible exercise: have students write down descriptors of the men and women in the video then share with the class and discuss. Possible topics of discussion include how these stereotypes/portrayals are harmful to men and women, objectification of men and women's bodies, and heterosexism and sexism in the media and sports industry. Using commercials in this manner offers several benefits, including a quick assessment of student understanding of key concepts. Submitted By: Anya Galli
3 Comments
8/3/2011 12:41:21 pm
Here is the ad for "Adidas Women Go All In." While we might congratulate Adidas for resisting the urge to depict women athletes as primarily sex objects, note how the gender binary is protected. In this ad grace and form are emphasized for women, rather than power and strength associated with men in sports (masculine). http://youtu.be/ERr9Lorv9ro
Manuel Franco
7/30/2023 05:04:47 pm
I just want to say Thank You to everyone who supported me through the years. My name is Manuel Franco, New Berlin, Wisconsin. My story of how I won the Powerball lottery of $768.4M is a bit of a tale. I have been playing Powerball tickets for 6 years now since I turned 18. I bought my first ticket on my 18 birthday. I was feeling very lucky that day because I had contacted Dr. Odunga Michael to help me with the winning Powerball numbers. I really had that great great feeling that I looked at the camera wanting to wink at it. I only did a tiny part of it and trusted him. He gave me the numbers after I played a couple other tickets along with it for $10. I checked my ticket after the winnings came online and saw the numbers were correct including the Power play. I screamed for about 10 minutes because it felt like a dream. I had won $768.4M. You can check my winning testimony with the lottery officials just with my name search. Thank you Dr Odunga. Well, his email is [email protected] and you can also call or Whats-app him at +2348167159012 so you guys can contact him.
mark hold
7/8/2024 10:43:30 am
Herbal Penis Enlargement product is 100% guaranteed to Enlarge and get a better ERECTION, the reason why most people are finding it difficult to enlarge Penis is that they believe in medical reports, drugs and medical treatment which is not helpful for Penis Enlargement. Natural roots/herbs are the best remedies which can easily Enlarge your Penis permanently Contact Dr MOSES BUBA via Email: [email protected] or via WhatsApp: +2349060529305. for Natural root and herbal remedies put together to help Enlarge manhood and Erect healthily. I also learn that Dr MOSES BUBA also can cure other types of diseases, HEPATITIS B,DIABETICS,CANCER,HPV,LOW SPERM CAM, HIV/STDS, FIBROSIS LOST OF WEIGHT, BREAST ENLARGEMENT, HIPS and BUMS ENLARGEMENT etc . Leave a Reply. |
Tags
All
.
Got any videos?
Are you finding useful videos for your classes? Do you have good videos you use in your own classes? Please consider submitting your videos here and helping us build our database!
 |
RSS Feed
