 Tags: consumption/consumerism, marketing/brands, media, multiculturalism, race/ethnicity, 00 to 05 mins Year: 2009 Length: 1:00 Access: YouTube Summary: This commercial nicely exhibits multicultural marketing strategies, portraying a largely racially/ethnically ambiguous (i.e., "multicultural") cast in order to broaden the consumer base and make implicit claims that appeal to colorblind race logics. The commercial serves as a nice companion piece to: Minjeong, K., and Chung, A. Y. 2005. "Consuming Orientalism: Images of Asian/American women in multicultural advertising." Qualitative Sociology 28(1). Submitted By: Valerie Chepp 
5 Comments
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9/3/2024 12:42:38 pm
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