iPad - The best way to experience the web, email, photos

Tags: gender, marketing/brands, sexism, representation,subtitles/CC, 06 to 10 mins
Year: 2010
Length: 8:00
Access: YouTube

Summary: This clip for the iPad is ostensibly a casual chat with four men involved with R&D at Apple. Women are conspicuously missing from this clip. This clip would be useful in a class on the sociology of gender because the exclusion of women reveals a natural affinity between male logic and technological innovation, at least in the United States. Perhaps Apple intuitively understands that if they featured an exuberant woman in the ad, it would suggest that the iPad’s programming is logically flawed.

This clip works well with Jane Chen's talk at Ted (here), which suggests that women are often paired with care taking technologies.

Submitted By: Lester Andrist

---