Tags: gender, marketing/brands, sexism, representation, subtitles/CC, 06 to 10 mins
Summary: This clip is taken from TED Talks, a non-profit which hosts presentations related to ideas of technology, entertainment, and design. The clip features Jane Chen, the CEO of a company called Embrace. In the talk, she promotes a life-saving and inexpensive incubation technology for premature infants. The clip would work well in a class on the sociology of gender, as it demonstrates that women are often paired with technologies related to care taking and nurturing.
This clip works will with an advertisement for the iPad (here), which demonstrates that men are often paired with high technology thought to be associated with logic.
Submitted By: Lester Andrist
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