Tags: discourse/language, inequality, media, prejudice/discrimination, race/ethnicity, science/technology, representation, subtitles/CC, 00 to 05 mins
Summary: Given the current media spotlight on racist patterns of violence, it's easy to lose sight of more subtle forms of racism. For instance, a daily barrage of media featuring white protagonists simply becomes an unremarked upon backdrop of everyday life, like the piped elevator music that cajoles one into humming along despite being ambivalent about the tune. One racist backdrop might be the book covers one encounters at a typical bookstore. For instance, one analyst found that in 2011 a white person was featured on roughly 90% of all young adult book covers, whereas a Person of Color could only be found on somewhere between 10% and 15% of covers. The quiet tendency to whitewash media is but one reason why representations of whiteness have come to dominate the media landscape. Black and brown characters in popular books are routinely rewritten as white characters in Hollywood film adaptations. And speaking of film and television, one 2013 study found that while whites comprised 63% of the population, they were featured on the evening cable news shows 79% of the time. • The point is not to simply draw attention to the disproportionate number of roles being written for white men and women, or the fact that whites are being given more of a voice in popular media. Instead, my aim is to simply point out that visual media, such as advertising, television, and film, play a key role in promoting the idea of whiteness as the default or universal human. More pointedly, such visual media reinforce the idea that People of Color are deviations, somehow not fully compatible with the human ideal. • Consider the phrasing, "normal to dark skin," recently spotted on a bottle of Dove body lotion. It escapes most people's attention that "normal" is being used as a synonym for "white." Whiteness is the default. In the above comedy sketch from Saturday Night Live, Sasheer Zamata points out a second example of how whiteness becomes normalized in the selection of emojis used in texting. Not one of the more than 800 emojis depicts a Black person, and as Zamata notes, "Unicode, the company that creates emojis, thought that instead of one black person we needed two different kinds of dragons, nine different cat faces, three generations of a white family. And all the hands are white, too. Even the Black power fist is white!"
Submitted by: Lester Andrist
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