Killing Us Softly 4: Advertising's Image of Women

Tags: gender, media, sex/sexuality, social construction, representation, sexism, sexual objectification, stereotypes, visual literacy, subtitles/CC, 21 to 60 mins
Year: 2010
Length: 45:00
Access: no online access, YouTube preview

Summary: Jean Kilbourne opens this latest installment of the "Killing Us Softly" series by boldly pronouncing that things have gotten worse. The caption below the YouTube preview for this film reads, "Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes." The film also explores the increasing objectification of men in the media and the damaging implications of such objectifications. The film is a useful means of entering a conversation about the kinds of gendered representations propagated by the media, the pervasiveness of those representations and just how deeply those representations penetrate our understandings of each other.

Submitted By: Lester Andrist

---

Share |