Logorama

Logorama features a town constructed of logos

Tags: consumption/consumerism, marketing/brands, social mvmts/social change/resistance, culture jamming, subvertising, 11 to 20 mins
Year: 2010
Length: 16:01
Access: Vimeo

Summary: This short documentary was presented at the Cannes Film Festival in 2009. It opened the 2010 Sundance Film Festival and won a 2010 academy award under the category of animated short. The film depicts a world populated solely by corporate logos, and the villain of the story is none other than Ronald McDonald. The violence in this film and its atrocious characters stand in jarring contrast to the generally sublime messages corporations attempt to associate with their logos. While the ubiquity of corporate logos is certainly a remark on contemporary capitalism and consumption, I think the film works as an excellent example of cultural resistance or culture jamming, which can be summed up as an effort to subvert meanings. Carly Stasko elaborates on the practice of culture jamming in this clip taken from a documentary on the subject.

Submitted By: Lester Andrist

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