 Women eagerly tour the Clorox research facility Tags: consumption/consumerism, gender, marketing/brands, organizations/occupations/work, housework, 00 to 05 mins Year: 2009 Length: 0:31 Access: YouTube Summary: In this clip, women are ushered into the Clorox 2 Stain Research Facility to observe the power of Clorox. The most obvious message in this commercial is that laundry is women's work. A second, complimentary message is that science is men's work. With the exception of a brief and fleeting appearence of a woman scientist at about 19 seconds, the serious and purposeful work of science is all performed by men. Notice too how even the dummies in the research facility are blatently gendered. The commercial works well for encouraging students to contemplate the ubiquity of gender stereotypes in the media. This is now the second commercial from The Clorox Company posted on The Sociological Cinema, which can be used to illuminate the way advertisements often reinforce gender stereotypes. The first Clorox ad was posted here. Thanks to Sociological Images for suggesting this clip. Submitted By: Lester Andrist
2 Comments
Mary
1/23/2014 03:49:48 am
The commercial of the Afro-American boy telling his mom that he potted and she runs to the bathroom, looks at the training potty and the toilet and ask him where, and he points to the bathtub. Now, if he is old enough to come and tell her he potted, has a training potty, he should know to use the training potty. So it makes me feel that as an Afro-American, even though he has the means of where to potty, he decided to use the bathtub? No other commercials that Clorax has that uses kids, have their kids looking dumb.
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