 Tags: consumption/consumerism, gender, marketing/brands, organizations/occupations/work, housework, representation, 00 to 05 mins
Year: 2010 Length: 0:29 Access: iSpot.tv Summary: Unlike other advertisements for cleaning and household products that might at least attempt to covertly embed sexist messages about women and domesticity (here and here), this advertisement for Quilted Northern toilet paper makes no qualms about explicitly linking women to the domestic sphere. One of the primary ads for Quilted Northern's new Soft & Strong brand toilet paper originally opened with a male voiceover explaining that, “We went around the country asking women to speak frankly about something no one wants to talk about.” The unspoken phenomenon mentioned in the ad referred to that taboo topic of toilet paper. While the male voiceover implicated himself in the story as part of the “research team” that interviews women across the country, women in the ad are positioned as experts of the domestic domain, able to speak knowledgeably and credibly about toilet paper. This ad appears to have been removed from YouTube and in its place are two shorter clips, and much like the original, each features a woman describing what she needs from toilet paper. The new advertisements, like the original, deploy the persuasive technique of ethos, or an appeal to credibility or character. Instructors can point out that what’s significant here (and in thousands of other commercials for household products) is that, unlike appeals to ethos that involve, for example, Michael Jordan endorsing Nike or “9 out of 10 dentists” endorsing toothpaste, the credibility of the Quilted Northern experts lies solely in the fact that they are women. They are not avid toilet paper enthusiasts or physicists that can speak to the durability of the toilet tissue fibers. The message is that being a woman, and specifically a woman with a family, enables one to speak credibly about matters involving the domestic sphere. As consumers, we are told to trust and purchase this household product because an “extremely reliable source”—i.e., women—told us to. Submitted By: Valerie Chepp
12 Comments
apathetic tp user
5/15/2011 11:50:11 am
this is one of the most useless commercials out there.. .there's no great silent conspiracy about 'what goes on in the bathroom' . . ..the 'expert' opinions here are just like the anonymous "four out out five doctors' of years ago recommending some other product to lend "authoratative" endorsement.. there's no social statement here.. .just marketing spin . . ..omg... pick quilted (and hope it doesnt clog your pipes) or pick another brand.. .no need to be so anal retentive.
Salvo
1/9/2012 06:23:21 pm
I'm glad I'm not the only one who places this commercial squarely in the "What?" pile. "It's time to get real about what goes on in the bathroom..." Really? Is it? Is it time to be more explicit about what we humans do in the bathroom, about toilet paper and the need for it to be absorbent? Forget that only women can weigh in on this. Ladies, this is my cue to start buying Charmin, with the naive little adorable bears that just want to get back to being bears.
Feather
5/2/2012 09:34:16 am
I've already gone to Charmin. For all the reasons already mentioned this is one of the most annoying commercials currently running. I have to add that the primary spokeswoman in the commercial has a particularly annoying (and unique) voice and I will forever associate her with this commercial. Assuming she goes on to do more on television than make an announcement about toilet paper.
David Turnbole
7/31/2012 10:58:01 pm
Qulted Northern bath tissue is a product of Koch Industries. Charles and David Koch are spending hundreds of millions of dollars to take down the black president of the United States. Their father was a founding member of the John Birch Society and they are following in his footsteps by backing the KKK and are the sole backers of the Tea Party which, in most cases, are card carrying members of the KKK. Their agenda includes shutting down the government, causing world wide economic calamity and a take over of the United States government for their own privatization of what are now social services. They contribute to the Rush Limbaugh anti women, anti gay, anti black/latino/anything not white diatribe. And now a word from our sponsor, Charmin, where we actually give a shit.
John Butler
8/9/2012 09:35:50 pm
I didn't know that. Thank you for the information. Since I have already been dubbed a racist by you liberals because I support Romney I will start buying the racist products you recommend. Oh btw, did you know the democrats created the KKK? They also created Planned Parenthood to control the birth rate of the darkies after the civil war. You all have a nice day..................
Alana
11/17/2012 10:03:24 am
The first woman to speak in this commercial annoys me so much I cannot even look at her. It is not just her voice thats the issue, it is the fact that she talks with her tongue rolled and this can even be seen when she talks.Shes nasal, and she says its time to get real about what HAAAPPENS IN THE BAAAATHROOM with her stupid tongue rolled into that way not all people are able to turn it, type thing. ACK! I use Scott single ply. I hate soft tissues, they fall aprt and when you do more than urinate, there awful
TXtroop
1/12/2013 10:14:24 am
Annoying as hell - I hit mute as fast as possible! When will they take this commercial off!
Mary Spaulding
1/2/2014 11:56:38 am
I hate the ones where the mama bear is waiting outside the bathroom door and asking "you not using too much are you hun?" Can you imagine their product is so over priced they want you to count the sheets you use. The best well to sell that stuff is to simply offer a coupon for it. Otherwise, stay the hell out of my bathroom!
Manuel Franco
7/30/2023 05:51:33 pm
I just want to say Thank You to everyone who supported me through the years. My name is Manuel Franco, New Berlin, Wisconsin. My story of how I won the Powerball lottery of $768.4M is a bit of a tale. I have been playing Powerball tickets for 6 years now since I turned 18. I bought my first ticket on my 18 birthday. I was feeling very lucky that day because I had contacted Dr. Odunga Michael to help me with the winning Powerball numbers. I really had that great great feeling that I looked at the camera wanting to wink at it. I only did a tiny part of it and trusted him. He gave me the numbers after I played a couple other tickets along with it for $10. I checked my ticket after the winnings came online and saw the numbers were correct including the Power play. I screamed for about 10 minutes because it felt like a dream. I had won $768.4M. You can check my winning testimony with the lottery officials just with my name search. Thank you Dr Odunga. Well, his email is [email protected] and you can also call or Whats-app him at +2348167159012 so you guys can contact him
mark hold
7/8/2024 11:42:32 am
Herbal Penis Enlargement product is 100% guaranteed to Enlarge and get a better ERECTION, the reason why most people are finding it difficult to enlarge Penis is that they believe in medical reports, drugs and medical treatment which is not helpful for Penis Enlargement. Natural roots/herbs are the best remedies which can easily Enlarge your Penis permanently Contact Dr MOSES BUBA via Email: [email protected] or via WhatsApp: +2349060529305. for Natural root and herbal remedies put together to help Enlarge manhood and Erect healthily. I also learn that Dr MOSES BUBA also can cure other types of diseases, HEPATITIS B,DIABETICS,CANCER,HPV,LOW SPERM CAM, HIV/STDS, FIBROSIS LOST OF WEIGHT, BREAST ENLARGEMENT, HIPS and BUMS ENLARGEMENT etc . Leave a Reply. |
Tags
All
.
Got any videos?
Are you finding useful videos for your classes? Do you have good videos you use in your own classes? Please consider submitting your videos here and helping us build our database!
 |
RSS Feed