• Home
  • Videos
  • Pics
  • Blog
  • Modules
  • About Us
  @TheSocyCinema

@thesocycinema / videos

The Art of Manufacturing Consent

2/2/2013

1 Comment

 
Picture
Tags: discourse/language, knowledge, media, war/military, ideology, noam chomsky, propaganda model, representation, 06 to 10 mins
Year: 2012
Length: 6:09; 3:41
Access: clip 1; clip 2

Summary: Strike up a conversation with a crowd of students about the media and odds are you will encounter a deep-seated suspicion that even in democratic political systems propaganda exists. Many people believe the media powerfully shape the public's vision of the world; yet when pressed, few are able to pinpoint whose view is being propagandized. Thus the public is suspicious, but divided on where to direct its suspicion. Fewer still are in agreement as to how the media most effectively succeeds in shaping public knowledge. In their book Manufacturing Consent: the Political Economy of the Mass Media, Edward S. Herman and Noam Chomsky famously proposed a propaganda model, which argues that government entities and powerful businesses are able to control the information the media reports through five kinds of filters: 1) ownership (i.e., media outlets filter information that is incompatible with the interests of their parent companies); 2) advertising (i.e., advertisers pressure the media to filter information that is incompatible with the advertiser's interests); 3) sourcing (i.e., the media are dependent on government and major corporations for news bulletins, and these sources filter the information they share); 4) flak (i.e., the government and major corporations are able to pressure media outlets to filter information); and 5) anticommunist ideology (i.e., the media is influenced by dominant ideologies and filters information to align with ideology). In the first clip above, Norman Solomon, founder of the Institute for Public Accuracy, echoes this propaganda model. For instance, at the 2:35 mark, Solomon describes Herman and Chomsky's sourcing filter when he notes that journalists must take their cue from government organizations as to what is even worth mentioning. Lest students get the impression that propaganda is simply a matter of information either being "filtered" or reported, the second clip explores the way euphemism is deployed to cover up unpleasant events or avoid discussing events that reveal powerful actors, such as the state, in an unflattering light. William Lutz describes this use of euphemism in his influential essay "The World of Doublespeak," where he notes that in 1984 the U.S. State Department announced it would no longer use the word "killing" in its reports and would opt instead for the phrase "unlawful or arbitrary deprivation of life." Note that this is the second post on The Sociological Cinema to take up the topic of contemporary propaganda.

Submitted By: Lester Andrist

1 Comment
sara thomsen
5/20/2013 02:36:00 am

Very provocative stuff. Enjoy the cinema while being consciously aware of the information and propaganda being transmitted. Good stuff

Reply



Leave a Reply.

    Tags

    All
    00 To 05 Mins
    06 To 10 Mins
    11 To 20 Mins
    21 To 60 Mins
    61+ Mins
    Abortion/Reproduction
    Aging/Life Course
    Art/Music
    Biology
    Bodies
    Capitalism
    Children/Youth
    Class
    Commodification
    Community
    Consumption/Consumerism
    Corporations
    Crime/Law/Deviance
    Culture
    Demography/Population
    Disability
    Discourse/Language
    Du Bois
    Durkheim
    Economic Sociology
    Education
    Emotion/Desire
    Environment
    Food/Agriculture
    Foucault
    Gender
    Globalization
    Goffman
    Government/The State
    Health/Medicine
    Historical Sociology
    Immigration/Citizenship
    Inequality
    Intersectionality
    Knowledge
    Lgbtq
    Marketing/Brands
    Marriage/Family
    Marx/Marxism
    Media
    Methodology/Statistics
    Multiculturalism
    Nationalism
    Organizations/Occupations/Work
    Political Economy
    Politics/Election/Voting
    Prejudice/Discrimination
    Psychology/Social Psychology
    Race/Ethnicity
    Religion
    Rural/Urban
    Science/Technology
    Sex/Sexuality
    Social Construction
    Social Mvmts/Social Change/Resistance
    Sports
    Subtitles/CC
    Theory
    Violence
    War/Military
    Weber

    RSS Feed

    Tweets by @TheSocyCinema

    .

    Got any videos?

    Are you finding useful videos for your classes? Do you have good videos you use in your own classes? Please consider submitting your videos here and helping us build our database!

     

    Creative Commons License
​About Us      |      Facebook      |      Twitter      |      Pinterest      |      Tumblr
Creative Commons
  • Home
  • Videos
  • Pics
  • Blog
  • Modules
  • About Us