 Tags: consumption/consumerism, marketing/brands, media, multiculturalism, race/ethnicity, 00 to 05 mins Year: 2010 Length: 0:31 Access: YouTube Summary: Although this commercial exhibits multicultural marketing strategies (like this Sprite ad), casting a racially/ethnically ambiguous spokesperson, what's most intriguing about the ad is that the marketers actually name the marketing strategies employed throughout the commercial. I find this clip is useful to use with students who critique sociology for "reading too much into" a particularly situation. Also noteworthy is the product name; marketed as having "you" in mind, this new Kotex product is called "U by Kotex." But we might also point to the (not so) subliminal messaging: "you buy Kotex." Submitted By: Valerie Chepp 
4 Comments
Russo
6/15/2013 07:03:10 am
The link above is broken.
Valerie
6/21/2013 11:14:09 pm
Thanks, Russo! We fixed the link.
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