Tags: consumption/consumerism, marketing/brands, media, multiculturalism, race/ethnicity, 00 to 05 mins
Summary: Although this commercial exhibits multicultural marketing strategies (like this Sprite ad), casting a racially/ethnically ambiguous spokesperson, what's most intriguing about the ad is that the marketers actually name the marketing strategies employed throughout the commercial. I find this clip is useful to use with students who critique sociology for "reading too much into" a particularly situation. Also noteworthy is the product name; marketed as having "you" in mind, this new Kotex product is called "U by Kotex." But we might also point to the (not so) subliminal messaging: "you buy Kotex."
Submitted By: Valerie Chepp
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